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| LEADER |
00896nam a2200241 a 4500 |
| 001 |
553619 |
| 005 |
20171111230018.0 |
| 008 |
070817s2008 njua b 001 0 eng d |
| 020 |
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|a 9780131888593 (casebound)
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| 020 |
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|a 0131888595 (casebound)
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| 020 |
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|a 9780132336222 (International ed.)
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| 040 |
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|a DLC
|
| 050 |
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|a HD69.B7
|b K45 2008
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| 082 |
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|2 22
|a 658.8/27
|
| 100 |
1 |
|
|a Keller, Kevin Lane,
|d 1956-
|
| 245 |
1 |
|
|a Strategic brand management :
|b building, measuring, and managing brand equity /
|c Kevin Lane Keller.
|
| 250 |
1 |
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|a 3rd ed.
|
| 260 |
1 |
|
|a Upper Saddle River, NJ :
|b Pearson/Prentice Hall,
|c c2008.
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| 300 |
1 |
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|a xxi, 692 p. :
|b ill. (chiefly col.) ;
|c 26 cm.
|
| 500 |
1 |
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|a Previous ed.: 2003.
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| 504 |
1 |
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|a Includes bibliographical references and index.
|
| 650 |
1 |
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|a Brand name products
|x Management
|
| 952 |
|
|
|a GrThPMO
|b 59b016026c5ad17d7e5ad9d5
|c 952a
|d 9528
|e HD69.B7K45 2008
|t 7
|x m
|z Books
|
