Brand immortality : how brands can live long and prosper /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
2008.
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| Subjects: |
| Physical Description: | xi, 320 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references (p. [304]-310) and index. |
| ISBN: | 9780749449285 (hbk.) |