New ways to make people save : a social marketing approach /

Main Author: Lusardi, Annamaria.
Corporate Author: National Bureau of Economic Research
Other Authors: Keller, Punam Anand.
Format: Book
Language:English
Published: Cambridge, Mass. : National Bureau of Economic Research, 2009.
Series:NBER working paper series ; no. 14715.
Subjects:
Physical Description:37 p. : ill. ; 22 cm.
Bibliography:Includes bibliographical references.