Inside her pretty little head : a new theory of female motivation and what it means for marketing /
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| Format: | Book |
| Language: | English |
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London :
Cyan : Marshall Cavendish Business,
2006.
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Table of Contents:
- The science bit
- The male achievement impulse and the female Utopian impulse
- The masculinity of marketing
- The altruism code
- The aesthetic code
- The ordering code
- The connecting code
- The codes in practice
- The feminine brand
- The way women buy
- The female media network
- The creative work that works
- The new organisation.