Apples, insights and mad inventors : an entertaining analysis of modern marketing /

Main Author: Bullmore, J. J. D.
Format: Book
Language:English
Published: Chichester : John Wiley & Sons, c2006.
Subjects:
Item Description:Includes index.
Physical Description:x, 164 p. ; 23 cm.
ISBN:97804700029152 (hbk.)