Innovation management and new product development /

Main Author: Trott, Paul
Format: Book
Language:English
Published: Harlow, England : Financial Times/Prentice Hall, 2008.
Edition:4th ed.
Subjects:
Physical Description:xxvii, 581 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780273713159 (alk. paper)