Brand innovation manifesto : how to build brands, redefine markets and defy conventions /

Main Author:	Grant, John, 1964-
Format:	Book
Language:	English
Published:	Chichester, England : John Wiley & Sons, c2006.
Subjects:	Brand name products > Social aspects. Brand name products > Psychological aspects. Branding (Marketing) Lifestyles > Economic aspects. Consumer behavior

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