Strategic public relations management : planning and managing effective communication programs /

Main Author: Austin, Erica Weintraub.
Other Authors: Pinkleton, Bruce E.
Format: Book
Language:English
Published: Mahwah, N.J. : L. Erlbaum Associates, Inc., 2006.
Edition:2nd ed.
Subjects:
Physical Description:xv, 411 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references (p. 389-399) and index.
ISBN:0805853804 (clothbound : alk. paper)