The marketing research guide /
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Best Business Books,
c2006.
|
| Edition: | 2nd ed. |
| Subjects: |
Table of Contents:
- Introduction to marketing research
- Research designs for management decisions
- Experimentation
- Measurement
- Introduction to data collection
- Designing the data-gathering instrument
- Fielding the data-gathering instrument
- Sampling methods and sample size
- Analyzing and interpreting data for decisions
- Advanced data analysis
- The research report
- Industrial and international market research
- Mail surveys
- Concept/product testing.