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00844nam a2200229 a 4500 |
| 001 |
541933 |
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20171111230006.0 |
| 008 |
800930s1981 maua b 001 0 eng |
| 020 |
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|a 086569057X
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| 040 |
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|a DLC
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| 050 |
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|a HF5826.5
|b .A43
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| 082 |
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|2 19
|a 659.1/11
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| 100 |
1 |
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|a Albion, Mark S.,
|d 1951-
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| 245 |
1 |
4 |
|a The advertising controversy :
|b evidence on the economic effects of advertising /
|c Mark S. Albion, Paul W. Farris.
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| 260 |
1 |
4 |
|a Boston, Mass. :
|b Auburn House Pub. Co.,
|c c1981.
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| 300 |
1 |
4 |
|a xxi, 226 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
1 |
4 |
|a Includes bibliographical references (p. 201-217) and index.
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| 650 |
1 |
4 |
|a Advertising media planning
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| 650 |
1 |
4 |
|a Advertising
|x Economic aspects.
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| 650 |
1 |
4 |
|a Advertising
|x Management
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| 700 |
1 |
4 |
|a Farris, Paul.
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| 952 |
|
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|a GrThPMO
|b 59b009de6c5ad17d7e5aa7e0
|c 952a
|d 9528
|e HF5826.5.A43 1981
|t 7
|x m
|z Books
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