Spending advertising money : an introduction to media planning, media buying and the uses of media research /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
[London] :
Business Books,
1979.
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| Edition: | 3rd ed. |
| Subjects: |
| Item Description: | "Published in association with CAM (Communication, Advertising and Marketing Education Foundation)" |
|---|---|
| Physical Description: | xi, 381 p. : ill. ; 22 cm. |
| Bibliography: | Includes bibliographical references (p. 347-370) and index. |
| ISBN: | 022067020X (pbk.) |