Advertising, promotion, and other aspects of integrated marketing communications /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, OH :
Thomson/South-Western,
c2007.
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| Edition: | 7th ed. |
| Subjects: |
| Item Description: | Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003. |
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| Physical Description: | xxii, 629 p. : ill. ; 29 cm. |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0324321430 |