Cover Image

Marketing research /

Main Author: Aaker, David A.
Other Authors: Kumar, V.,, Day, George S.
Format: Book
Language:English
Published: Hoboken, NJ : Wiley, c2007.
Edition:9th ed.
Subjects:
Marketing research
Physical Description:xvii, 774 p. : ill. ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0470050764

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