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20171111230006.0 |
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051215s2005 enk f b 001 0 eng d |
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|a 1412902657
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|a 1412902665 (pbk.)
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|a 9781412902656
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|a UKM
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|a HF5718.3
|b .B773 2005
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| 082 |
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4 |
|2 22
|a 808.066658
|
| 100 |
1 |
4 |
|a Brown, Stephen,
|d 1955-
|
| 245 |
1 |
4 |
|a Writing marketing :
|b literary lessons from academic authorities /
|c Stephen Brown.
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| 260 |
1 |
4 |
|a London, UK :
|b Sage Publications,
|c 2005.
|
| 300 |
1 |
4 |
|a 265 p. ;
|c 24 cm.
|
| 504 |
1 |
4 |
|a Includes bibliographical references (p. [209]-256) and index.
|
| 505 |
1 |
4 |
|a The ABCs of writing marketing -- The antinomies of Theodore Levitt -- The spectres of Philip Kotler -- The deconstruction of Shelby D. Hunt -- The biopoetics of Wroe Alderson -- The anxieties of Morris Holbrook -- The 3Rs of marketing writing.
|
| 650 |
1 |
4 |
|a Business writing
|
| 650 |
1 |
4 |
|a Marketing
|
| 952 |
|
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|a GrThPMO
|b 59b009506c5ad17d7e5aa533
|c 952a
|d 9528
|e HF5718.3.B773 2005
|t 7
|x m
|z Books
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