Writing marketing : literary lessons from academic authorities /

Main Author: Brown, Stephen, 1955-
Format: Book
Language:English
Published: London, UK : Sage Publications, 2005.
Subjects:
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020 |a 1412902665 (pbk.) 
020 |a 9781412902656 
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050 |a HF5718.3  |b .B773 2005 
082 4 |2 22  |a 808.066658 
100 1 4 |a Brown, Stephen,  |d 1955- 
245 1 4 |a Writing marketing :  |b literary lessons from academic authorities /  |c Stephen Brown. 
260 1 4 |a London, UK :  |b Sage Publications,  |c 2005. 
300 1 4 |a 265 p. ;  |c 24 cm. 
504 1 4 |a Includes bibliographical references (p. [209]-256) and index. 
505 1 4 |a The ABCs of writing marketing -- The antinomies of Theodore Levitt -- The spectres of Philip Kotler -- The deconstruction of Shelby D. Hunt -- The biopoetics of Wroe Alderson -- The anxieties of Morris Holbrook -- The 3Rs of marketing writing. 
650 1 4 |a Business writing 
650 1 4 |a Marketing 
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