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00810nam a2200229 a 4500 |
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20171111230003.0 |
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041221s2006 njua b 001 0 eng |
020 |
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|a 0471684767 (pbk.)
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040 |
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|a DLC
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050 |
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|a HF5415.2
|b .M3825 2006
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082 |
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|2 22
|a 658.8/3
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100 |
1 |
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|a McDaniel, Carl D.
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245 |
1 |
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|a Marketing research essentials /
|c Carl McDaniel Jr., Roger Gates.
|
250 |
1 |
|
|a 5th ed.
|
260 |
1 |
|
|a Hoboken, N.J. :
|b John Wiley,
|c c2006.
|
300 |
1 |
|
|a xvi, 479 p. :
|b ill. ;
|c 26 cm. +
|e 1 CD-ROM (4 3/4 in.)
|
500 |
1 |
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|a Includes SPSS student software version 13.0 for Windows.
|
504 |
1 |
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|a Includes bibliographical references and index.
|
650 |
1 |
|
|a Marketing research
|
700 |
1 |
|
|a Gates, Roger H.,
|
952 |
|
|
|a GrThPMO
|b 59b006726c5ad17d7e5a98b6
|c 952a
|d 9528
|e HF5415.2.M3825 2006
|t 14
|x m
|z Books
|