Marketing research essentials /

Main Author: McDaniel, Carl D.
Other Authors: Gates, Roger H.,
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley, c2006.
Edition:5th ed.
Subjects:
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020 |a 0471684767 (pbk.) 
040 |a DLC 
050 |a HF5415.2  |b .M3825 2006 
082 |2 22  |a 658.8/3 
100 1 |a McDaniel, Carl D. 
245 1 |a Marketing research essentials /  |c Carl McDaniel Jr., Roger Gates. 
250 1 |a 5th ed. 
260 1 |a Hoboken, N.J. :  |b John Wiley,  |c c2006. 
300 1 |a xvi, 479 p. :  |b ill. ;  |c 26 cm. +  |e 1 CD-ROM (4 3/4 in.) 
500 1 |a Includes SPSS student software version 13.0 for Windows. 
504 1 |a Includes bibliographical references and index. 
650 1 |a Marketing research 
700 1 |a Gates, Roger H., 
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