Description: Marketing research :

Main Author:	Churchill, Gilbert A.
Other Authors:	Iacobucci, Dawn
Format:	Book
Language:	English
Published:	Mason, Ohio : Thomson/South-Western, c2005.
Edition:	9th ed.
Subjects:	Marketing research

Physical Description:	xxii, 697 p. : ill. ; 26 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0324201605 (book + InfoTrac) 032423693X (book) 0324301855 (ISE)