Cover Image

Marketing : an introduction /

Main Author: Masterson, Rosalind
Other Authors: Pickton, David
Format: Book
Language:English
Published: London : McGraw-Hill, c2004.
Subjects:
Marketing
Physical Description:xix, 444 p. : col. ill. ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0077098765 (pbk.)

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