International marketing /

Main Author: Cateora, Philip R.
Other Authors: Graham, John L.
Format: Book
Language:Greek
Published: Boston : Irwin/McGraw-Hill, c1999.
Edition:10th ed.
Subjects:
Physical Description:xxv, 721 p. : ill. (som col.) ; 29 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0256259828