Brand royalty : how the world's top 100 brands thrive and survive /

Main Author: Haig, Matt
Format: Book
Language:English
Published: London : Kogan Page, c2004.
Subjects:
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100 1 |a Haig, Matt 
245 1 |a Brand royalty :  |b how the world's top 100 brands thrive and survive /  |c Matt Haig. 
260 1 |a London :  |b Kogan Page,  |c c2004. 
300 1 |a vi, 314 p. :  |b ill. (some col.) ;  |c 25 cm. 
504 1 |a Includes bibliographical references and index. 
650 1 |a Brand name products  |x Management 
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