Description: Advertising, promotion, and new media /

Other Authors:	Stafford, Marla R.,, Faber, Ronald J.,
Format:	Book
Language:	English
Published:	Armonk, NY. : M.E. Sharpe, c2005.
Subjects:	Internet advertising Advertising Interactive multimedia Interactive marketing

Physical Description:	xii, 380 p. : ill. ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0765613158 (cloth : alk. paper)