The origin of brands : discover the natural laws of product innovation and business survival /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
HarperCollins,
2004.
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| Edition: | 1st ed. |
| Subjects: |
| Item Description: | Includes index. |
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| Physical Description: | x, 308 p. : ill. ; 22 cm. |
| ISBN: | 0060570148 |