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00731nam a2200205 a 4500 |
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533644 |
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20171111225958.0 |
| 008 |
030716s2004 caua b 001 0 eng |
| 020 |
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|a 0761922520 (cloth)
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| 040 |
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|a DLC
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| 050 |
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|a HF5823
|b .T273 2004
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| 082 |
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|2 22
|a 659.1
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| 100 |
1 |
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|a Tellis, Gerard J.,
|d 1950-
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| 245 |
1 |
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|a Effective advertising :
|b understanding when, how, and why advertising works /
|c by Gerard J. Tellis.
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| 260 |
1 |
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|a Thousand Oaks, Calif. :
|b Sage Publications,
|c c2004.
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| 300 |
1 |
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|a 203 p. :
|b ill. ;
|c 24 cm.
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| 504 |
1 |
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|a Includes bibliographical references and index.
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| 650 |
1 |
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|a Advertising
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| 650 |
1 |
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|a Consumers
|x Attitudes
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| 952 |
|
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|a GrThPMO
|b 59b0023b6c5ad17d7e5a8538
|c 952a
|d 9528
|e HF5823.T273 2004
|t 7
|x m
|z Books
|
