Description: Dictionary of marketing communications /

Main Author:	Govoni, Norman A. P.
Format:	Book
Language:	English
Published:	Thousand Oaks, Calif. : Sage, c2004.
Subjects:	Marketing Communication in marketing

Physical Description:	v, 249 p. ; 24 cm.
Bibliography:	Includes bibliographical references (p. 245-247).
ISBN:	0761927700 (hard)