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00931nam a2200217 a 4500 |
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20171111225958.0 |
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021023s2003 maua b 001 0 eng |
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|a 1578517982 (alk. paper)
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|a DLC
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| 050 |
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|a HD69.B7
|b M67 2003
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| 082 |
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|2 21
|a 658.8/27
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| 100 |
1 |
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|a Moser, Mike,
|d 1953-
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| 245 |
1 |
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|a United we brand :
|b how to create a cohesive brand that's seen, heard, and remembered /
|c Mike Moser.
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| 260 |
1 |
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|a Boston :
|b Harvard Business School Press,
|c c2003.
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| 300 |
1 |
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|a xvii, 165 p. :
|b ill. ;
|c 25 cm.
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| 504 |
1 |
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|a Includes bibliographical references (p. 153-156) and index.
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| 505 |
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|a You're five steps away from having a customized brand -- Core brand values -- Core brand message -- Brand personality -- Brand icons -- Your brand roadmap.
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| 650 |
1 |
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|a Brand name products
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| 650 |
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|a New products
|x Management
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| 952 |
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|a GrThPMO
|b 59b001ea6c5ad17d7e5a8374
|c 952a
|d 9528
|e HD69.B7M67 2003
|t 7
|x m
|z Books
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