Description: Mastering global markets :

Main Author:	Czinkota, Michael R.
Other Authors:	Donath, Bob, Ronkainen, Ilkka A.
Format:	Book
Language:	English
Published:	Mason, OH : Thomson/Southwestern, c2004.
Subjects:	Export marketing. International trade.

Physical Description:	x, 370 p. : ill. ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0538726652