Marketing research : text and cases /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Best Business Books,
c2002.
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| Subjects: |
| Item Description: | Student data on CD accompanying the text is also available on floppy disk from The Haworth Press. |
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| Physical Description: | xi, 395 p. : ill. ; 23 cm. + 1 computer optical disc (4 3/4 in.) |
| Bibliography: | Includes bibliographical references (p. 379-383) and index. |
| ISBN: | 0789009404 (hardcover : alk. paper) |