Developing business strategies /

Main Author: Aaker, David A.
Format: Book
Language:English
Published: New York : J. Wiley, c2001.
Edition:6th ed.
Subjects:
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020 |a 0471064114 (cloth : alk. paper) 
040 |a DLC 
050 |a HD30.28  |b .A23 2001 
082 |2 21  |a 658.4/012 
100 1 |a Aaker, David A. 
245 1 |a Developing business strategies /  |c David A. Aaker. 
250 1 |a 6th ed. 
260 1 |a New York :  |b J. Wiley,  |c c2001. 
300 1 |a xiv, 338 p. :  |b ill. ;  |c 24 cm. 
504 1 |a Includes bibliographical references and index. 
650 1 |a Strategic planning 
650 1 |a Marketing  |x Management 
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