Marketing concepts and strategies /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Houghton Mifflin,
c2000.
|
| Edition: | 2000 e[d]. |
| Subjects: |
| Physical Description: | 1 v. (various pagings) : ill. ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. G-21 to G-40) and indexes. |
| ISBN: | 0395974844 (Library edition) |