The handbook of international marketing communications /
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford [England] :
Blackwell Business,
2000.
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| Subjects: |
| Physical Description: | xv, 294 p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0631209131 (alk. paper) |