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00762nam a2200205 a 4500 |
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515532 |
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20171111225941.0 |
| 008 |
990105s1999 ctua b 001 0 eng |
| 020 |
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|a 1567202381 (alk. paper)
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| 040 |
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|a DLC
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| 050 |
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|a HD69.B7
|b L47 1999
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| 082 |
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|2 21
|a 658.8/27
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| 100 |
1 |
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|a LePla, F. Joseph,
|d 1955-
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| 245 |
1 |
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|a Integrated branding :
|b becoming brand-driven through companywide action /
|c F. Joseph LePla, Lynn M. Parker.
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| 260 |
1 |
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|a Westport, Conn. :
|b Quorum,
|c 1999.
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| 300 |
1 |
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|a xiv, 299 p. :
|b ill. ;
|c 24 cm.
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| 504 |
1 |
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|a Includes bibliographical references (p. [285]-287) and index.
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| 650 |
1 |
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|a Brand name products
|x Management
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| 700 |
1 |
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|a Parker, Lynn M.,
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| 952 |
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|a GrThPMO
|b 59aff2a16c5ad17d7e5a3a75
|c 952a
|d 9528
|e HD69.B7L47 1999
|t 7
|x m
|z Books
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