Fundamentals of modern marketing /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
c1985.
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | xi, 482 p. : ill. ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0133414396 |