Green marketing & management : a global perspective /
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| Format: | Book |
| Language: | English |
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Cambridge, Mass. :
Blackwell Business,
1996.
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| Subjects: |
Table of Contents:
- 1. Introduction: The Green Mandate
- 2. Green Accountability: How IsIt Measured?
- 3. Green Management: Action
- 4. Green MarketingEthics and Social Responsibility
- 5. Green Marketing by Design
- 6.Partnering: Alliances in Green Marketing
- 7. Beyond Marketing:Selling Values
- 8. Verifying the Message: Ecolabeling andCertification
- 9. Green Advertising
- 10. Holistic MarketingManagement
- 11. Partnering: Bringing Definitions and Issues to theMarketplace
- 12. Packaging as a Green Marketing Message
- 13.Epilogue: A New Definition of Wealth
- The CERES Principles
- Ratingan Organization: The EFACT Rating System
- Standards for EnvironmentalExcellence: A Checklist
- Leading Multinational Marketers.