NTC's dictionary of advertising /

Main Author: Wiechmann, Jack G.
Other Authors: Urdang, Laurence.
Format: Book
Language:English
Published: Lincolnwood, Ill., USA : National Textbook Co., c1993.
Edition:2nd ed.
Subjects:
Item Description:Rev. ed. of: Dictionary of advertising terms.1st ed. 1977.
Physical Description:ix, 222 p. ; 24 cm.
ISBN:0844234869