Description: Principles of marketing /

Main Author:	Kinnear, Thomas C., 1943-
Other Authors:	Bernhardt, Kenneth L.,, Krentler, Kathleen A.
Format:	Book
Language:	English
Published:	New York : HarperCollins Publishers, c1995.
Edition:	4th ed.
Subjects:	Marketing

Physical Description:	xlvii, 808 p. : ill. ; 28 cm. +1 computer disk (3 1/2).
ISBN:	0673465551