Direct marketing through broadcast media : TV, radio, cable, infomercials, home shopping, and more /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill. :
NTC Business Books,
c1995.
|
| Subjects: |
| Item Description: | Includes index. |
|---|---|
| Physical Description: | viii, 233 p. : ill. ; 24 cm. |
| ISBN: | 0844235180 |