Forensic marketing : optimizing results from marketing communication: the essential guide /
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| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
McGraw-Hill,
c1995.
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| Series: | Marketing for professionals
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| Subjects: |
| Physical Description: | xxi, 204 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references (p. 198-200) and index. |
| ISBN: | 0077079000 (alk.k paper) |