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01107nam a2200265 a 4500 |
| 001 |
497651 |
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20171111225925.0 |
| 008 |
940706s1995 iluab b 001 0 eng |
| 020 |
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|a 0256136963
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| 050 |
|
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|a 0256136971 (international students ed.)
|b .B387 1995
|a HF5823
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| 082 |
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|2 20
|a 659.1
|
| 100 |
1 |
|
|a Belch, George E.
|d 1951-
|q (George Edward),
|
| 245 |
1 |
|
|a Introduction to advertising and promotion :
|b an integrated marke ting communications perspective /
|c George E. Belch, Michael A. Belch.
|
| 246 |
1 |
4 |
|a Introduction to advertising & promotion
|
| 250 |
1 |
4 |
|a 3rd ed.
|
| 260 |
1 |
4 |
|a Chicago, Ill. :
|b Irwin,
|c c1995.
|
| 300 |
1 |
4 |
|a xxii, 762 p. :
|b ill. (som col.), col. maps ;
|c 29 cm.
|
| 500 |
1 |
4 |
|a Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
|
| 504 |
1 |
4 |
|a Includes bibliographical references (p. 721-738) and indexes.
|
| 650 |
1 |
4 |
|a Advertising
|
| 650 |
1 |
4 |
|a Sales promotion
|
| 650 |
1 |
4 |
|a Communication in marketing
|
| 700 |
1 |
4 |
|a Belch, Michael A.
|
| 700 |
1 |
4 |
|a Belch, George E.
|q (George Edward),
|
| 952 |
|
|
|a GrThPMO
|b 59afe1306c5ad17d7e59f125
|c 952a
|d 9528
|e HF5823.B387 1995
|t 14
|x m
|z Books
|
