Advertising and popular culture /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Publications,
c1996.
|
| Series: | Foundations of popular culture ;
5. |
| Subjects: |
Table of Contents:
- Energizers
- Origins
- Flagrant criticisms
- The dynamics behind theadvertisement
- The dynamics of popular culture
- Exchanges
- Thesurface of the advertisement, composed and consumed
- Decipheringadvertisements
- Mixed receptions
- The project of the self
- Inperspective.