Marketing research : an applied approach /

Main Author: Kinnear, Thomas C., 1943-
Other Authors: Taylor, James R.
Format: Book
Language:English
Published: New York : McGraw-Hill, 1996.
Edition:5th ed.
Subjects:
LEADER 00788nam a2200217 a 4500
001 496041
005 20171111225923.0
008 950524s1996 nyu b 001 0 eng
020 |a 0079122523 
050 |a HF5415.2  |b .K53 1996 
082 |2 20  |a 658.8/3 
100 1 |a Kinnear, Thomas C.,  |d 1943- 
245 1 |a Marketing research :  |b an applied approach /  |c Thomas C. Kinnear, James R. Taylor. 
250 1 |a 5th ed. 
260 1 |a New York :  |b McGraw-Hill,  |c 1996. 
300 1 |a xxii, 888 p. :  |b ill. ;  |c 24 cm. +e1 computer disk (3 1/2 in.). 
504 1 |a Includes bibliographical references and index. 
650 1 |a Marketing research 
650 1 |a Marketing  |x Management 
700 1 |a Taylor, James R.  |q (James Ronald), 
952 |a GrThPMO  |b 59afdfba6c5ad17d7e59ea62  |c 952a  |d 9528  |e HF5415.2.K53 1996  |t 7  |x m  |z Books