Information-driven marketing decisions : development of strategic information systems /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Westport, Conn. :
Quorum Books,
1996.
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| Subjects: |
| Physical Description: | xx, 196 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references (p. [189]-192) and index. |
| ISBN: | 0899309763 (hardcover : alk. paper) |