Description: Dictionary of marketing /

Main Author:	Koschnick, Wolfgang J., 1942-
Format:	Book
Language:	English
Published:	Aldershot, Hants, England ; Brookfield, Vt., USA : Gower, 1995.
Subjects:	Marketing

Physical Description:	vii, 647 p. : ill. ; 24 cm.
ISBN:	0566076128