Cover Image

Basic marketing research /

Main Author: Churchill, Gilbert A.
Format: Book
Language:English
Published: Fort Worth : Dryden Press, c1996.
Edition:3rd ed.
Subjects:
Marketing research
Physical Description:xvii, 863 p. : ill. ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0030983673 (international edition)

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