Description: Marketing strategy :

Main Author:	Walker, Orville C.
Other Authors:	Boyd, Harper W., Larréché, Jean-Claude
Format:	Book
Language:	English
Published:	Chicago : Irwin, 1996.
Edition:	2nd ed.
Subjects:	Marketing > Management

Physical Description:	xxiv, 392 p. : ill. ; 23 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0256136920