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00648nam a2200193 a 4500 |
| 001 |
493091 |
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20171111225920.0 |
| 008 |
710506s1971 nyua b 001 0 eng |
| 040 |
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|a DLC
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| 050 |
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|a HF5415
|b .W359
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| 082 |
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|a 658.82
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| 100 |
1 |
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|a Webster, Frederick E.
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| 245 |
1 |
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|a Marketing communication :
|b modern promotional strategy /
|c [by] Frederick E. Webster, Jr.
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| 260 |
1 |
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|a New York :
|b Ronald Press Co.,
|c c1971.
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| 300 |
1 |
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|a viii, 694 p. :
|b illus. ;
|c 24 cm.
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| 504 |
1 |
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|a Includes bibliographical references.
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| 650 |
1 |
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|a Communication in marketing
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| 650 |
1 |
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|a Advertising
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| 952 |
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|a GrThPMO
|b 59afdc936c5ad17d7e59dde4
|c 952a
|d 9528
|e -
|t 1
|x m
|z Books
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