Marketing productivity analysis /

Main Author: Sevin, Charles H. 1910-
Format: Book
Language:English
Published: St. Louis, Miss. : McGraw-Hill, c1965.
Series:Perspectives in marketing series
Subjects:
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050 |a HF5415  |b .S394 
082 |a 658.8018 
100 1 |a Sevin, Charles H.  |d 1910-  |q (Charles Henry), 
245 1 |a Marketing productivity analysis /  |c [by] Charles H. Sevin. 
260 1 |a St. Louis, Miss. :  |b McGraw-Hill,  |c c1965. 
300 1 |a xiii, 137 p. :  |b ill. ;  |c 21 cm. 
490 1 |a Perspectives in marketing series 
504 1 |a Includes bibliographical references. 
650 1 |a Marketing 
650 1 |a Advertising 
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