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960419s1996 enka b 001 0 eng d |
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|a 0412615207
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|a HF5415.124
|b .N47 1996
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|a New strategies for marketing information technology /
|c edited byChristopher Field.
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|a 1st ed.
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260 |
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|a London :
|b Chapman & Hall,
|c 1996.
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300 |
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|a xiv, 369 p. :
|b ill. ;
|c 26 cm.
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504 |
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|a Includes bibliographical references (p. [361]-364) and index.
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|a Marketing
|x Information services
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|a Marketing
|x Data processing
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|a Information services
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|a Information storage and retrieval systems
|x Technological innovations
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|a Field, Christopher
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952 |
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|a GrThPMO
|b 59afdbd86c5ad17d7e59daff
|c 952a
|d 9528
|e HF5415.124.N47 1996
|t 7
|x m
|z Books
|