New strategies for marketing information technology /

Other Authors: Field, Christopher
Format: Book
Language:English
Published: London : Chapman & Hall, 1996.
Edition:1st ed.
Subjects:
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008 960419s1996 enka b 001 0 eng d
020 |a 0412615207 
050 1 4 |a HF5415.124  |b .N47 1996 
245 1 4 |a New strategies for marketing information technology /  |c edited byChristopher Field. 
250 1 4 |a 1st ed. 
260 1 4 |a London :  |b Chapman & Hall,  |c 1996. 
300 1 4 |a xiv, 369 p. :  |b ill. ;  |c 26 cm. 
504 1 4 |a Includes bibliographical references (p. [361]-364) and index. 
650 1 4 |a Marketing  |x Information services 
650 1 4 |a Marketing  |x Data processing 
650 1 4 |a Information services 
650 1 4 |a Information storage and retrieval systems  |x Technological innovations 
700 1 4 |a Field, Christopher 
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