Marketing : principles and practice /
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Pitman Pub.,
1995.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xii, 420 p., [8] p. of plates : ill. (some col.) ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0273607340 |