Description: Advertising communications and promotion management /

Other Authors:	Rossiter, John R., Percy, Larry.
Format:	Book
Language:	English
Published:	New York : McGraw-Hill Companies, 1996.
Edition:	2nd ed.
Subjects:	Advertising Communication in marketing Sales promotion

Physical Description:	xvi, 640 p. : ill. ; 28 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	007053943X