Beyond MaxiMarketing : the new power of caring and daring /

Main Author: Rapp, Stan
Other Authors: Collins, Thomas L.
Format: Book
Language:English
Published: New York : McGraw-Hill, c1994.
Subjects:
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050 |a HF5415  |b .R3245 1994 
082 |2 20  |a 658.8 
100 1 |a Rapp, Stan 
245 1 |a Beyond MaxiMarketing :  |b the new power of caring and daring /  |c StanRapp, Thomas L. Collins. 
260 1 |a New York :  |b McGraw-Hill,  |c c1994. 
300 1 |a xxvii, 319 p. ;  |c 23 cm. 
500 1 |a Includes index. 
650 1 |a Marketing 
700 1 |a Collins, Thomas L. 
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