Introduction to marketing management : text and cases /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
Irwin,
1973.
|
| Edition: | Rev. ed. |
| Subjects: |
| Item Description: | On spine: Marketing management. |
|---|---|
| Physical Description: | xv, 825 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0256014426 |